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          FLYING CRANE MILK POWDER

          飞鹤奶粉

          通过市场分析梳理,保留原来飞鹤老包装的色彩和部分元素,在?#26377;?#20013;进行新的升级设计。设计摈弃了之前的老罐体,以时尚、卡通、简洁、便捷为主,融合新的IP形象重点突出飞鹤顺应新时代的市场竞争创新意识。

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          飞鹤新包装
           

          通过市场分析梳理,保留原来飞鹤老包装的色彩和部分元素,在?#26377;?#20013;进行新的升级设计。设计摈弃了之前的老罐体,以时尚、卡通、简洁、便捷为主,融合新的IP形象重点突出飞鹤顺应新时代的市场竞争创新意识。


           

          Through market analysis, we will retain the original color and some elements of the original packaging of the crane, and carry out new upgrade designs in the continuation. The design abandoned the old tanks before, and was mainly based on fashion, cartoons, simplicity, and convenience. The integration of the new IP image focused on flying cranes' compliance with the new era of market competition and innovation.

           

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