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          XUE SHAN QING

          雪山清

          雪山清是云南大理的一款本土蕎酒品牌,多年來一直定位于大眾消費市場,在大理本土占有較高的白酒市場占有率。目前為了開拓省外市場重新梳理了品牌定位,同時升級了整體品牌形象及產品包裝體系。

          雪山清包裝設計

           

          雪山清是云南大理的一款本土蕎酒品牌,多年來一直定位于大眾消費市場,在大理本土占有較高的白酒市場占有率。目前為了開拓省外市場重新梳理了品牌定位,同時升級了整體品牌形象及產品包裝體系。


          Xue Shan Qing is a local alcohol brand in Dali, Yunnan, which has been positioned in the mass consumer market for many years and has a higher market share of white wine in Dali. At present, in order to explore the market outside the province, the brand positioning has been reorganized and the overall brand image and product packaging system have been upgraded.

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